How Big Data is Driving Digital Transformation
Digital Transformation affects business operations, updating existing processes and operations and creating new ones to harness the benefits of new technologies. This digital change integrates digital technology into all areas of an organization resulting in fundamental changes to how it operates and delivers value to customers. It is an organizational and cultural change driven by Data Science, and especially Big Data.
In 2018, the Houston Rockets, a National Basketball Association, or NBA team, raised their game using Big Data. The Rockets were one of four NBA teams to install a video tracking system which mined raw data from games. They analyzed video tracking data to investigate which plays provided the best opportunities for high scores, and discovered something surprising. Data analysis revealed that the shots that provide the best opportunities for high scores are two-point dunks from inside the two-point zone, and three-point shots from outside the three-point line, not long-range two-point shots from inside it. This discovery entirely changed the way the team approached each game, increasing the number of three-point shots attempted. In the 2017-18 season, the Rockets made more three-point shots than any other team in NBA history, and this was a major reason they won more games than any of their rivals. In basketball, Big Data changed the way teams try to win, transforming the approach to the game.
